Facebook Dynamic Automotive Inventory Retargeting
Advertising is all about getting the right message to the right person at the right time. That’s the battle we face in every medium from Newspaper to SnapChat. Targeting an audience with a message that is going to motivate that person to take the next step. Google calls this the “Zero Moment of Truth,” or the point where a decision is made towards a transaction.
Every Ad is Unique to the Person Who Sees It.
With Dynamic Inventory Retargeting, we make that selection process much easier for the customer. We target people who have already been on your website, and we target them with the exact vehicle they were looking at. We call this Dynamic Inventory Retargeting because the actual ad populates itself with the actual VDP being looked at. Filter your Facebook ads to promote any segment of your vehicle inventory; New, Used, Trucks, Under $10k, etc.
What Results Can You Expect
HIGHER CLICK-THROUGH RATES (CTR) UP TO 3X OR MORE!
The average Facebook Ad will get a Click Through Rate (CTR) of 1 to 5 percent with 5% considered a well performing Facebook ad. A CTR of 1 percent would be the lowest acceptable performance you would want to see.
The average Facebook ad will get a Unique Click Through Rate (UCTR is the number of unique clicks divided by the reach) of from 1 to 4 percent. However, with Dynamic Inventory Retargeting you can expect a UCTR of between 9 and 22 percent.
Added Bonus: New Facebook Objective
The added benefit of setting up Dynamic Inventory Retargeting is that you are now able to utilize a Facebook objective called “Catalog Sales” (an advertising objective is what you want people to do when they see your ads). The Catalog Sales objective gives you access to new features within a Canvas Ad allowing you to advertise your actual inventory to potential customers. You customer can click the car or product they like right on Facebook and land on that vehicle on your website. Those customer will be placed into your dynamic retargeting.