DineOut™ Birthday Club Program
Attract new customers.
Increase revenue.
Get daily visibility and exposure.
Creating A BIRTHDAY CLUB AT YOUR RESTAURANT
is one of the most effective revenue boosters you can create for your business.
The most obvious reason to have a birthday club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out. It’s commonly overlooked and many owners fail to incorporate this promotion at their restaurants.
Keep reading to learn why you should add a “Birthday Club” revenue-boosting marketing system…
5 REASONS TO HAVE A BIRTHDAY CLUB
HIGHEST TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table.
GOODWILL: guests that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
GROUPS: birthday guests seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
LOW HANGING FRUIT: more than 55% of all americans eat out on their birthday. Why not capitalize on what would be lost revenue?
REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Remind current and potential guests to celebrate at your restaurant instead of your competitor.
What You Need To Start The Dine Out Birthday Club
STEP 1
Create a Compelling Offer
Its important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
Complimentary meals or desserts
STEP 2
On-Premise Marketing Material
Marketing materials showcase your birthday club to existing guests encouraging them to sign up for your club. Generally this takes the form of on-premise displays like counter-top displays, table tents and wearable staff buttons with QR code calls to action to join your birthday club.
STEP 3
Get New Customers Using Social Media Advertising
Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with a limited number of restaurants per geographic region to maintain the effectiveness of the program.
A Truly Sustainable Marketing System.
This is an “evergreen” campaign which means ads can run continuously month after month without building ad fatigue. It will always be seen by a fresh, relevant audience…people with upcoming birthdays.
The Dine Out Birthday Club Program is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant. Click below so we can go over the exact details of how we target 1000’s of birthday guests for you!.